Effective marketing is the key to selling your home quickly and getting the highest price. It is our job to locate many qualified buyers.
One of the most important elements of marketing your home effectively is setting the price right. Set the price too high, and you won't get any offers and your home will take too long to sell. Set it too low and you cheat yourself by not getting your home's full, fair value. We will work closely with you to assure that everything possible is done to get the highest price, in the time frame you need. The condition and appearance of your home are also critical factors in getting the best price for your home. We'll personally walk through your home with you and advise you of what you can do to properly stage your home most effectively. Some areas are much more important and more likely to pay off than others! Often, the buyer is motivated by emotional responses more than financial issues. There are usually things we can point out to you that are easy and inexpensive, yet go a long way toward triggering those "buyer's" emotions.As your agent, We will negotiate aggressively on your behalf throughout the entire process to ensure that your best interests are protected. Real estate negotiations and contracts can be intimidating in their complexity. Most people have almost no experience in these negotiations. After all, how often do you buy or sell a new house? As a top real estate professional, getting you the best terms and prices in all negotiations is simply part of our job.
One of the first things I will do before putting your house on the market is prepare your house for sale. I want to show your house off in its best light to maximize your earning potential. I will tour your house with the eye of a buyer - what works, what doesn't work
Does your house have curb appeal? Can we give it a little more pizzazz to draw the buyer in? Would a bit of touch-up paint add dollars to the sale? What about the garden? Is the lawn in order and neatly edged? Are trees and bushes neatly pruned? Are flowers in bloom? If not, it may be time for a garden upgrade. Adding colorful annuals to the front garden will make a big difference. Remember, creating curb appeal will add dollars to your house's final selling price.
As I walk in the door of your house, I will ask myself, "Will this house say, 'Welcome home' to a buyer?" Looking through the eyes of a buyer, I will recommend changes that will enhance sales appeal. I'll help you eliminate anything that gives the appearance of clutter. Counter-tops should be free and clear. Knickknacks, souvenirs, family photos, refrigerator artwork - it's gone. We need to "de-personalize" the house so buyers can imagine it as their home.Closets and cupboards should appear large and roomy. It's time to make a donation to a local charity or store belongings at a friend's or family member's home.Reviewing your home room-by-room, I will make recommendations that impact the sale. I'll point out the pieces of furniture that should be removed, rooms that need new paint, carpet that needs to be changed, fixtures that need polishing, windows that need cleaning, and any other improvement that can easily be made to promote the sale.
Setting the Stage
Before the first buyer walks in your door, I'll show you how to set the stage. We want to engage the buyer's senses. Lighting is critical. We'll draw back curtains, open blinds, change light bulbs and add lighting where needed to welcome the buyer. We'll enhance the ambiance with music playing lightly in the background and insure a pleasing aroma emanates from every room.
Remove all clutter from the house.
Are counter tops free and clear?
Have you removed unnecessary furniture throughout the house?
Remove the art gallery and coupon collection from the refrigerator.
Check the bathrooms.
Are the surfaces clean and clear?
Are shower curtains and doors hung properly?
Is the flooring clean and fresh? Are towels neatly hung?
Check the walls. Is paint and wallpaper fresh and clean?
Are the walls free from holes?
Are there any colors or objects on the walls that need to be removed?
Check the floor if the carpet clean and free from stains?
Are hard surface floors clean and free from stains?
Check windows and window coverings.
Are all the windows clean?
Are draperies and blinds clean?
Pet check. Are there any signs that this is a pet's home?
Be sure to clean and remove kitty litter, pet toys and bedding. How's the aroma?
Try to air out the home prior to showings. If air freshener is necessary, use well before showings as a consideration to those with allergies.
Set the mood prior to showings. Open draperies and blinds.
Turn on the radio to a classical music or Jazz station, set the volume on low.
If you have time, cook a batch of cookies to have the warm, welcoming aroma permeating the home.